Twitter users plot revenge on Elon Musk by killing the platform

Or, how to de-value Twitter, according to former Tumblr users.
By
Elizabeth de Luna
 on 
A photo of a haggard-looking Musk with his chin resting in his hand, against a black background. Three tweets from this article have been pasted next to him, along with the Twitter logo.
Users plan to "Tumblr" Twitter to make it lose value under Elon Musk's ownership. Credit: Mashable composite, Muhammed Selim Korkutata / Anadolu Agency

It's our first day on Elon Musk's Twitter, and users are already plotting the platform's demise. They say the fastest way to make Musk regret (and lose money) on his $44 billion Twitter acquisition is to obliterate the app's value. And the easiest way to do that? Follow the lead of 2013-era Tumblr users.

In 2013, Tumblr sold to Yahoo for more than $1 billion and lost value almost immediately. Users exacerbated Yahoo's poor management by making Tumblr even weirder and wilder. Yahoo never recouped on its purchase and sold it off at a loss as a part of a larger acquisition deal with Verizon in 2017. Verizon couldn't figure out what to do with Tumblr either and reportedly sold to the creator of Wordpress for a teensy $3 million in 2019.

Now tweeters are conspiring to help Twitter suffer a similar fate by shitposting and furry-fying Musk. My only question is... will trolling have any effect at all on meme lord Elon Musk? He is infinitely more well-versed in the wiles of the internet than Yahoo has ever been.

Mashable Top Stories
Stay connected with the hottest stories of the day and the latest entertainment news.
Sign up for Mashable's Top Stories newsletter
By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up!

We're gonna Tumblr this bird app

Marissa Meyer never saw it coming...

A single fish > Tumblr

But don't bring MySpace into this

Teamwork makes the dream work (and killed Tumblr)

Crank up the shit posting output, stat

And if all else fails, make Elon Musk a furry

Get in, loser! We're going back to the future of 2013

UPDATE: Oct. 28, 2022, 4:16 p.m. EDT This article has been updated to include additional tweets.

Topics X/Twitter Tumblr

Mashable Image
Elizabeth de Luna
Culture Reporter

Elizabeth is a digital culture reporter covering the internet's influence on self-expression, fashion, and fandom. Her work explores how technology shapes our identities, communities, and emotions. Before joining Mashable, Elizabeth spent six years in tech. Her reporting can be found in Rolling Stone, The Guardian, TIME, and Teen Vogue. Follow her on Instagram here.


Recommended For You
Elon Musk's X looks to raise exactly what Musk paid for it
Elon Musk and X logo


Elon Musk killing USAID would hurt America's future. Here's why.
Elon Musk looking sour.

Elon Musk makes request to Reddit CEO to take down posts he didn't like
Elon Musk

DOGE staffer resigns after racist posts uncovered. Elon Musk might bring him back.
Elon Musk

More in Life
Get 3 months of Apple TV+ for just $2.99 monthly
TV with Apple TV+ programming on orange and purple abstract background

How to watch Arsenal vs. Real Madrid online for free
Jude Bellingham of Real Madrid celebrates

How to watch Bayern Munich vs. Inter Milan online for free
Harry Kane of Bayern Munich celebrates

'Doctor Who' season premiere review: 'Robot Revolution' makes us reluctant companions
The Doctor in a yellow outfit stares at his companion

Get 2 audiobooks for a single credit during Audible's Bring the Spring Sale
Audible titles "Talking to Strangers," "Conversations With Friends," and "A Court of Mist and Fury" with colorful background

Trending on Mashable
NYT Connections hints today: Clues, answers for April 9, 2025
Connections game on a smartphone

Dire wolves have been brought back from extinction. What does this mean?
Dire wolves Romulus and Remus next to each other in the snow at five months old.

NYT Strands hints, answers for April 9
A game being played on a smartphone.

Wordle today: Answer, hints for April 9, 2025
Wordle game on a smartphone

How 'fake news' about tariffs posted on Elon Musk's X shifted trillions in the markets
Stock market on April 7, 2025
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!