Meta changes AI labels on Instagram and Facebook after backlash

Here's how AI content will be labelled.
By
Meera Navlakha
 on 
A still of the Instagram app with an AI label.
Credit: Meta.

Meta has already changed how AI-generated content is labelled on its platforms like Instagram and Facebook.

In a statement released on July 1, the tech giant said it relied on "industry standard indicators" to make an informed decision on how to approach AI content. Previously, the label read "Made with AI", but will now say "AI Info", a broader title to encompass how AI is used to create photographs and videos posted on Meta apps.

The change comes after backlash from creatives and photographers, and general user confusion, about what "Made with AI" actually means on Meta platforms.

Mashable Light Speed
Want more out-of-this world tech, space and science stories?
Sign up for Mashable's weekly Light Speed newsletter.
By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up!

"Like others across the industry, we’ve found that our labels based on these indicators weren’t always aligned with people’s expectations and didn’t always provide enough context," reads the updated blog post.

The new label will indicate content made and/or modified with the use of AI.

Mashable Image
Meera Navlakha
Culture Reporter

Meera is a Culture Reporter at Mashable, joining the UK team in 2021. She writes about digital culture, mental health, big tech, entertainment, and more. Her work has also been published in The New York Times, Vice, Vogue India, and others.


Recommended For You
Meta plans to launch standalone Meta AI app. OpenAI's Sam Altman fires back.
Meta CEO Mark Zuckerberg at Donald Trump's inauguration making a frowning face

Meta's crackdown on adult content fails to stop AI nudify apps from flourishing
Facebook and Instagram app logos

Mark Zuckerberg announces $60 billion investment in Meta AI
Mark Zuckerberg's personal Facebook account is displayed on a mobile phone with the Meta logo visible on a tablet screen

Mark Zuckerberg doubles down on Meta's submission to Trump
Mark Zuckerberg and Donald Trump on Facebook

Meta's fact-checking program officially ends on Monday
Facebook and Meta logos are displayed on mobile phone screens seen through a magnifying glass

Trending on Mashable
NYT Connections hints today: Clues, answers for April 11, 2025
Connections game on a smartphone

Wordle today: Answer, hints for April 11, 2025
Wordle game on a smartphone

'Black Mirror' fans, be warned: DO NOT start with 'Common People'
Chris O'Dowd and Rashida Jones star in "Black Mirror: Common People."

NYT Mini crossword answers, hints for April 11, 2025
Close-up view of crossword puzzle.

NYT Strands hints, answers for April 11
A game being played on a smartphone.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!